Jan 31 2010
Emma Watson Launches Fair Trade Line
Emma Watson of Harry Potter fame has joined forces with People Tree to launch her own line of fair-trade and ethical fashion due out later this month. According to this article in the Daily Mail
The aim was to create a range for teenagers that appealed to their consciences as well as their sense of cool. ‘We’re not asking for the sympathy vote,’ says Safia. ‘Our designs need to hold up against the high street but also have that level of quality and integrity that you just don’t get from fast fashion.
When asked where she gets her inspiration Watson said
I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.
Read the rest of the article here.
Strawberry Cream and Tennis – Interesting!
I was actually surprised to hear that she was going to do a line, but am interested enough to see what she is actually going to produced!