Emma Watson of Harry Potter fame has joined forces with People Tree to launch her own line of fair-trade and ethical fashion due out later this month.  According to this article in the Daily Mail

The aim was to create a range for teenagers that appealed to their consciences as well as their sense of cool. ‘We’re not asking for the sympathy vote,’ says Safia. ‘Our designs need to hold up against the high street but also have that level of quality and integrity that you just don’t get from fast fashion.

When asked where she gets her inspiration Watson said

I went through my summer wardrobe and thought, ‘If I filtered this so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.

Read the rest of the article here.

LeMuse

After dropping by laimikis this morning I was inspired to use Etsy’s “shop local” search to hunt down new designers from Vilnius. Lucky for me I found LeMuse, the work of designer Lina. Here’s how she describes her work:

It all started with the fabric… I bought a wonderful cloth. It was so cozy and beautiful, that I didn’t need to do much with it. I started to drape it in different ways and I’ve noticed that it falls in wonderful waves. Every time I moved, it changed and curved adapting to the lines of my steps and gestures. I kept on wondering how could I catch those curves and flux of the fabric… Well, I believe I did it. And that’s how LeMuse was born.

Every time a woman would dress in LeMuse, I would notice how differently it looked. It adapts to individual body and moves with that person in its own unique and beautiful way.

Each Muse has a name:  SandMuse, LoveMuse, PassionMuse. And every Muse creates a different mood when you wear it.

Take time out to visit LeMuse.